Tourism leaders join for visitors pilot
Tourism leaders from across Ayrshire are joining forces on a new pilot project designed to attract more international visitors to the region. The summer initiative is backed by Ayrshire Chamber of Commerce, VisitScotland and the area's three local authorities. The one-year programme aims to raise Ayrshire's profile at major international travel events, promote the region's world-famous golf courses as well as heritage and coastal experiences to encourage more overseas visitors.
